4 ways custom software gives you a competitive advantage
Do you clearly stand out amongst your competitors? Are you known as the go-to business for personalized customer service, fast turnaround times, or some other coveted differentiator? Or are you lost in the crowd, still struggling to make the case for why you’re the best option?
Businesses that can offer a unique product or service - one that facilitates a delightful customer experience - easily set themselves apart, magnetically attract more customers, and command premium pricing. In fact, a PwC research report indicates that people are willing to pay up to a 16% price premium in exchange for a great customer experience.
Investing in a custom software solution offers the opportunity to supercharge your customer experience, differentiate your organization, and gain a competitive advantage in the marketplace. Here are four ways custom software gives you that competitive edge:
Custom software makes you stand out
When you develop a custom software solution for your business, you are able to offer something unique and difficult to replicate - something your competitors don’t have. Custom software allows you to solve problems in new and innovative ways. Your upgraded capabilities will naturally capture attention and cause you to stand out, even in a crowded marketplace.
As the provider of a unique solution, your market positioning will improve and generate a corresponding increase in market share. As your reputation grows and your status in the industry rises, you become widely known for your intellectual property and what you now do very well. You can also charge higher prices in exchange for a better customer experience.
Custom software increases adaptability
Market conditions tend to change over time, and sometimes change quickly or unexpectedly. New government regulations are enacted, new security requirements evolve, new competitors emerge on the scene. Those who can update their systems and processes quickly and efficiently will enjoy a significant competitive advantage over those who cannot.
With custom software, you are in control. Updates are customized just for you, and rolled out exactly when you need them. It’s easy to scale your software application as required for current circumstances, unlike an out-of-the-box solution. If you don’t control your software, you’re at the mercy of the company you purchased or licensed it from.
Custom software improves efficiency
Because custom software is built specifically to fit your business, it optimally streamlines your workflow and processes. Your employees can perform their jobs with maximum efficiency and increase their productivity. Time and effort are saved all around as tasks are completed faster and more easily.
A custom solution also reduces operating costs by saving you from paying for licensing fees or unneeded functionality that’s been pre-packaged into an off-the-shelf application designed for the mass market. Custom software can also be designed to integrate easily with your other software systems, further increasing efficiency and ease of use.
Custom software elevates the customer experience
Custom software’s perfect fit and design facilitate improved customer service and an upgraded customer experience. Your customers are delighted when they realize they actually enjoy using your software. This great experience, in turn, increases their affinity for your brand and the likelihood they will continue to do business with you.
Thrilled customers also tend to enthusiastically recommend you to their friends and associates. Can you recall the last time you had a standout experience with a brand? Perhaps the ordering process was significantly easier than anything you’d experienced. Or maybe you received a personalized follow-up message or thank you note. You walked away pleasantly surprised - and felt like raving about the business. Custom software can create these experiences.
Ready to gain a competitive advantage?
At Basecode we partner with you to design and build software that perfectly fits your business and delights your customers. Your bespoke solution will help you stand out in the marketplace and gain a competitive advantage. Find out more.